Lisa Om of USDM Life Sciences shares where and how to start on the AI journey – and why you need to start now if you haven't. She talks about the rising importance of clarity, focus, alignment and iteration in the age of AI and why WorkBoardAI helps her achieve it.
Lisa is the Vice President of Marketing and Communications at USDM Life Sciences, where she brings her wealth of knowledge in product marketing strategy and global customer acquisition and retention. With a proven track record of successful marketing campaigns across multiple channels and e-commerce businesses, Lisa has driven revenue growth and increased profits in the B2C and B2B environments.
Known for her exceptional leadership skills, Lisa continues to build and manage high performing teams that exceed expectations. Her role in propelling enterprise-wide digital growth makes her a key player in the dynamic field of marketing. Throughout her career, Lisa has been recognized for her valuable impact on prominent brands such as Arrow Electronics, Horizon Organics, International Delight, Microsoft Xbox, Madden NFL, Monopoly, Tetris, EverQuest, and many more. Her ability to navigate such diverse industries showcases her versatility and strategic mindset. Lisa earned her bachelor’s degree from the University of Colorado Boulder. She currently resides in Denver, Colorado.
Deidre Paknad has founded and led three tech startups, acquired companies and been acquired, and led a high-growth business as an executive at IBM for several years; this affords her a unique perspective on using both speed and scale to drive growth. In her role as CEO at WorkBoard, she works with senior leadership teams at some of the world’s largest companies to clarify, align, and drive strategic priorities with greater speed and agility. She is a frequent speaker on Outcome Mindset™ and tapping into ambition.
Deidre has over a dozen patents and has twice been inducted into the Smithsonian Institution for innovation. Goldman Sachs named her one of the 100 most intriguing entrepreneurs of 2019. Deidre hosts The OKR Podcast, which focuses on accelerating outcomes and fostering an outcomes culture.