Bold OKRs are adopted by companies for one of three key reasons: Focus, Alignment, or Acceleration. Learn how to use stretch goals to encourage employees to continually push the envelope towards great achievement.
I remember the first time I had to write one of these puppies. I had just been promoted to manager and was running a small team. I was told to “write a status email covering what your team has done that week, due Friday.” Well, you can easily imagine how I felt. I had to prove my team was getting things done! Not only to justify our existence, but to prove we needed more people. So I did what everyone does: I listed every single thing my reports did, and made a truly unreadable report.
The OKR approach to setting goals has been used at Google, Zynga, General Assembly and beyond and is spreading like wildfire across successful Silicon Valley companies. Those companies that have adopted the approach are growing like weeds. So if you want your company to execute like the hounds of hell are behind them and the gates of Valhalla are open before them, try the OKR approach.