Hosted by Deidre Paknad, WorkBoard CEO
Anthony Coppedge, Principal Agile Digital Sales Global Transformation Lead at IBM, sits down with Deidre to share how he introduced OKRs across Sales and Digital Marketing to ensure the creation of customer value is the focus of every employee in the org, and why a self-directed culture is at the core of successful business transformations. Running his business on fact-based data enables Anthony to validate business goals, navigate with headlights, and inspire deep trust amongst his people.
About Anthony Coppedge
Anthony is Principal Agile Digital Sales Global Transformation Lead at IBM, where he capitalizes on strategic sales and marketing capabilities for the competitive advantage of the company and customers. He facilitates the delivery of business outcomes for brands, business partners, and clients by providing effective training to multiple leaders, managers, and teams on the value and operationalization of the OKR management system and business agility ways of working.
Anthony contributes efforts towards creating a better self-service customer journey by overseeing program and portfolio management for the Accelerated Center of Excellence.
About Deidre Paknad
Deidre Paknad has founded and led three tech startups, acquired companies and been acquired, and led a high-growth business as an executive at IBM for several years; this affords her a unique perspective on using both speed and scale to drive growth. In her role as CEO at WorkBoard, she works with senior leadership teams at some of the world’s largest companies to clarify, align, and drive strategic priorities with greater speed and agility. She is a frequent speaker on Outcome Mindset™ and tapping into ambition.
Deidre has over a dozen patents and has twice been inducted into the Smithsonian Institution for innovation. Goldman Sachs named her one of the 100 most intriguing entrepreneurs of 2019. Deidre hosts The OKR Podcast, which focuses on accelerating outcomes and fostering an outcomes culture.