Magnum's Journey to Fast, Predictable Strategy Execution

Peter Ter Kulve is the Chief Executive Officer of The Magnum Ice Cream Company, having previously served as the Unilever Ice Cream President since 2024 and as a long-tenured global leader with more than two decades with the organization. Peter has held senior roles across brands, categories, and geographies, with a strong track record of driving growth through strategic focus and disciplined execution. Under his leadership, The Magnum Ice Cream Company selected WorkBoardAI to accelerate strategy execution and strengthen operational rigor, reflecting a shared commitment to clarity, focus, and performance in a rapidly changing business environment.