Anthony Coppedge, Principal Agile Digital Sales Global Transformation Lead at IBM, sits down with Deidre to share how he introduced OKRs across Sales and Digital Marketing to ensure the creation of customer value is the focus of every employee in the org, and why a self-directed culture is at the core of successful business transformations. Running his business on fact-based data enables Anthony to validate business goals, navigate with headlights, and inspire deep trust amongst his people.
Anthony Coppedge is a product alignment expert and former Principal Lead of eCommerce Seller Initiatives at IBM, where he orchestrated cross-functional retrospectives and data-driven strategies to supercharge online commerce for enterprise clients.
He bridged product, marketing, sales, and ops to eliminate silos, leveraging OKRs and client feedback loops that slashed inefficiencies in high-value B2B transactions—from sourcing to fulfillment.
Deidre Paknad has founded and led three tech startups, acquired companies and been acquired, and led a high-growth business as an executive at IBM for several years; this affords her a unique perspective on using both speed and scale to drive growth. In her role as CEO at WorkBoard, she works with senior leadership teams at some of the world’s largest companies to clarify, align, and drive strategic priorities with greater speed and agility. She is a frequent speaker on Outcome Mindset™ and tapping into ambition.
Deidre has over a dozen patents and has twice been inducted into the Smithsonian Institution for innovation. Goldman Sachs named her one of the 100 most intriguing entrepreneurs of 2019. Deidre hosts The OKR Podcast, which focuses on accelerating outcomes and fostering an outcomes culture.