Jeff Gothelf, business agility and OKR framework expert, organizational designer, author and speaker, sits down with Deidre to share his unique approach to cultivating a product-focused mindset across large, complex enterprise organizations. Jeff uncovers how agile organizations that manage to outcomes are fundamentally in opposition to legacy, command and control leadership practices - and more importantly, how leaders can empower their people with the right framework for autonomy, discovery, and learning.
Jeff’s Recommended Reads:
- JeffGothelf.com - Blog
- Sense and Respond - Jeff Gothelf & Josh Seiden
- Continuing Discovery Habits - Theresa Torez
- Lean UX - Jeff Gothelf & Josh Seiden
Jeff Gothelf is a business agility pioneer and bestselling author who bridges Lean UX, OKRs, and product leadership to help companies ship better products faster. He coaches executives on customer-centric cultures that thrive in uncertainty, blending humility, curiosity, and evidence-based decisions.
Co-author of Lean UX (3rd ed.), Sense & Respond, and Who Does What By How Much?—the definitive OKR playbook—he founded Neo Innovation, a global Lean/Agile agency sold in 2015, after early roles at AOL and iXL during the dot-com era.
Today, via Sense & Respond Learning with Josh Seiden, he trains on AI-era product management, goal-setting, and storytelling, turning rigid orgs into adaptive machines that prioritize outcomes over outputs.
Deidre Paknad has founded and led three tech startups, acquired companies and been acquired, and led a high-growth business as an executive at IBM for several years; this affords her a unique perspective on using both speed and scale to drive growth. In her role as CEO at WorkBoard, she works with senior leadership teams at some of the world’s largest companies to clarify, align, and drive strategic priorities with greater speed and agility. She is a frequent speaker on Outcome Mindset™ and tapping into ambition.
Deidre has over a dozen patents and has twice been inducted into the Smithsonian Institution for innovation. Goldman Sachs named her one of the 100 most intriguing entrepreneurs of 2019. Deidre hosts The OKR Podcast, which focuses on accelerating outcomes and fostering an outcomes culture.