Margo Georgiadis, former president of the Americas at Google for 8 years, leads a master class for executives on how Google uses OKRs. Margo shares her learnings from that period and highlights why the choice of measures is really a strategic decision, and how clarity and alignment on the right measures are growth fundamentals.

Margo Georgiadis is a hypergrowth powerhouse who led Google's Americas as President (2011-2017) and VP Global Sales Operations, scaling commercial ops and ad sales across search, mobile, video, and commerce to dominate North and Latin America.
She drove relentless execution, unifying teams around data-fueled strategies that hyper-scaled revenue in Google's biggest region before COO stints at Groupon and CEO turnarounds at Mattel and Ancestry ($1B+ revenue, $5B sale).
Now CEO-Partner at Flagship Pioneering, she builds AI-biotech platforms like Montai Therapeutics from McKinsey roots, turning bold visions into market leaders.

Deidre Paknad has founded and led three tech startups, acquired companies and been acquired, and led a high-growth business as an executive at IBM for several years; this affords her a unique perspective on using both speed and scale to drive growth. In her role as CEO at WorkBoard, she works with senior leadership teams at some of the world’s largest companies to clarify, align, and drive strategic priorities with greater speed and agility. She is a frequent speaker on Outcome Mindset™ and tapping into ambition.
Deidre has over a dozen patents and has twice been inducted into the Smithsonian Institution for innovation. Goldman Sachs named her one of the 100 most intriguing entrepreneurs of 2019. Deidre hosts The OKR Podcast, which focuses on accelerating outcomes and fostering an outcomes culture.