Erik Huddleston
CEO, Aprimo
Erik Huddleston is the CEO of Aprimo, an AI‑powered content operations platform, and a 25‑year veteran of marketing technology and B2B SaaS. A deeply customer‑focused operator, he specializes in go‑to‑market and product strategy and uses OKRs to keep teams locked on growth, differentiation, and the right segments.
Before Aprimo, he was President at Cision, CEO of PR analytics pioneer TrendKite, and a senior leader at Dachis Group and Inovis, with earlier work helping shape marketing tech in the 1990s. Across roles, his pattern is consistent: build data‑driven teams, stay outcome‑obsessed, and turn complex markets into durable growth curves.