Who Does What By How Much?

Building Customer-Centric Products with OKRs

Featuring Jeff Gothelf, OKR Expert and Co-author of Lean UX | Presented by WorkBoard

With the explosion in popularity of OKRs over the past few years, the same challenges and successes we saw with Agile implementations are popping up in every company. In this talk, Jeff Gothelf clearly explains:

  • Why OKRs are not just a fad but rather the only way to set goals in a software-driven, continuous world.
  • How to write compelling OKR statements and how those goals drive successful products.
  • Ways to improve your OKR implementation and ensure you're always putting the customer first.

As with all of Jeff's talks, you'll laugh, you'll cry, it'll be better than Hamilton.

With OKR Expert and Author Jeff Gothelf

Jeff Gothelf
Jeff Gothelf

Jeff helps organizations build better products and executives build the cultures that build better products. He is the co-author of the award-winning book Lean UX (now in its 3rd edition) and the Harvard Business Review Press book Sense & Respond. Starting off as a software designer, Jeff now works as a coach, consultant and keynote speaker helping companies bridge the gaps between business agility, digital transformation, product management and human-centered design. His most recent book, Forever Employable, was published in June 2020.

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