Every Business Has a Strategic Plan

What separates winners and losers is how well they iterate and execute on plan

“WorkBoard is the pioneer in Enterprise Results Management.”

Deidre Paknad, CEO and Cofounder of WorkBoard

Our Story

After IBM acquired my last company in 2010, I led a high-growth global business for several years and worked with CIOs on transformation initiatives. While it’s challenging in a startup to align a team around ambitious goals and achieve great outcomes, it’s much harder in large, complex enterprises. I experienced these management pains first hand in my tenure at IBM, where teams are global, organizations are matrixed and there are a million distractions. When people aren't clear on the plan, it's impossible to execute well and fast — result velocity suffers.

To drive fast great results, leaders need to be truly fast and great.

That means communicate goals constantly, triage priorities in real time, ensure the right work gets done, report results upward in the organization and give team members feedback to keep them engaged and improving. Although there are 169 million business managers in the world leading 3.1 billion workers, there were no apps for these fundamental leadership actions. The tools for communicating the plan and getting an integrated view of progress toward it are still PowerPoint, Excel and meetings — ironically the most crucial, strategic business function of all hasn't improved in 20 years. Leaders and teams spend 10-20 hours a week to dial into the plan and report out, which competes with achieving the plan.

Enter WorkBoard — the app designed to give managers, leaders and teams the capacity, coaching and tools to make business plans clear and line of sight, manage dynamic priorities, get visibility and alignment, remove roadblocks faster and coach people to great outcomes. It’s a new way of working: functional and cross functional objectives are clear, results drive actions, teams are more nimble, facts flow continuously and everyone is connected to the big picture on Web and mobile.

Deidre Paknad
Founder and CEO

Our Founders


founded or led




both sides


Patents filed
or pending



Our Values

We believe that impact should be felt more and heard less. Our values are…






Download the booklet to learn more about how we live our values.

How can we help?


Who needs transparency on progress to plan to drive good decisions and results?


Who in your organization needs clarity on the plan and their part in it?


Where do you need alignment and do people need coaching and focus?