A Framework and Examples
Employees work in a variety of ways – around products, functions, and journeys – and we need to be aligned within and across teams to achieve our priorities as an organization. We’ve seen the speed of change in the media and technology landscape accelerate, and the ability to more quickly iterate and align on strategic priorities is key to sustaining our leadership.
OKRs provide a common vocabulary and quarterly process for teams to articulate and align what they want to achieve, focus efforts on measurable outcomes, and iteratively learn with data over time. OKRs are a way of defining and achieving our best possible outcomes as teams and as an organization; they are not a way to measure individual performance. OKR software provides a platform to stay on track.
Clarity on intent and direction
What does your team want to accomplish and why is it important?
How success this quarter is measured
What would be great team outcomes this quarter?
Teams establish their best possible results in a given quarter, focus efforts on great outcomes, and use retros to learn and iterate.
Teams localize OKRs into their nouns, verbs and numbers and enrich them with the team’s expertise and insight.
Quarterly key results provide radical clarity on where value is created. This helps teams and the organization drive business impacts faster.
OKRs, alignment and progress are transparent to everyone with OKR software, so it’s easier collaborate and we make good decisions faster.
Objective
Maximize our ability to grow by optimizing our unit economics
Key Results
Customers for Life
Create an experience that enables all teammates to achieve their fullest potential
Our team members thrive on diversity and in the face of adversity or prosperity
Unified value across customer journey from marketing, sales, product, onboarding and instrumentation
Objective
Implement a new technology that turns our OKRs into data we can use to drive
Key Results
Leverage our OKR data to drive smarter and more systemic realization of our strategic priorities
(First quarter) Enable teams to do their best work with clarity and transparency on the work that matters
(First year) We have a culture where teams are excited to do OKRs because they know that it helps them drive better results
Objective
Acquisition amplifies the success of acquired companies
Key Results
Realize the business value of xyz acquisition
Go-to strategic growth advisor to the business
Be the partner, investor and acquirer of choice
Build stronger alliance and trust with the business
Objective
Deliver high quality, scalable solutions
Key Results
Tap into the power of analytics to create a differentiated product
We own product delivery and we learn every time
We are code experts that celebrate our successes and learn every day
Objective
Keep and expand our customer base
Key Results
Provide RevOps data and insights that move us from good to incredible
Provide exceptional customer experience that extends customer lifetime
The Customer Experience team operates at its best
Objective
Enable the sales team to open, win and close more deals
Key Results
Empower our sales team with great collateral and tools
Our content establishes ourselves as the thought leaders in our industry
We’re a passionate learning team that drives the market for our company
Objective
Make our number with a diversified mix of product and services
Key Results
Improve efficiency with a data driven approach to sales
We are a lean mean fighting machine -- well-armed, always winning
We are strategic about improving our win rate
Objective
Move the business into the 21st century and make employees’ lives easier
Key Results
Increase our agility and ability to invest in the business by moving apps to the cloud
Learning is our passion and priority
Be the architects of our future