A Framework and Examples
Employees work in a variety of ways – around products, functions, and journeys – and we need to be aligned within and across teams to achieve our priorities as an organization. We’ve seen the speed of change in the media and technology landscape accelerate, and the ability to more quickly iterate and align on strategic priorities is key to sustaining our leadership.
OKRs provide a common vocabulary and quarterly process for teams to articulate and align what they want to achieve, focus efforts on measurable outcomes, and iteratively learn with data over time. OKRs are a way of defining and achieving our best possible outcomes as teams and as an organization; they are not a way to measure individual’s performance.