Marketing and sales have become more complex and data intensive; it's easy to get bits and details and a backward-facing picture. However, it's become much more difficult to define and convey the big picture to the team, organize and execute the strategy, and achieve it with speed.
Thousands of emails and spreadsheets tracking execution of the plan, which waste time and make it difficult to inspect progress or identify risk
Engage people in achieving better results
Easily goal-align and manage workstreams so everyone knows what they need to do and risks bubble up automatically. Simplify, scale and improve execution because your strategy is only as good as your execution.