Sound Bites

Slow Alignment, Fast Market

with Deidre Paknad, WorkBoard CEO

Deidre Paknad

Deidre Paknad, WorkBoard CEO: This is a simple truth: If no one knows what your growth plan is, you aren't going to achieve it fast.

MIT Sloan graph

This is fascinating data from MIT Sloan from about a year ago, and it shows you the decay rate of understanding of the strategic priorities in the organization.

As you go down the org chart — from the top team to the leaders across the functions to middle managers and frontline supervisors — what you see is that fewer and fewer of them understand how they contribute to the strategic priorities or even what those are. So by the time you get down to the wide part of the organization where you have thousands of managers and thousands of frontline teams, less than 15% of them actually know how they drive value on the strategic priorities of the organization. That's a colossal loss of capacity of impact and frankly, of engagement.

What does your last employee survey tell you about how many people understand what you're trying to achieve and the growth you're trying to drive?

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