The OKR Podcast

Hosted by Deidre Paknad, WorkBoard CEO

Transparency and Transformation with OKRs: A conversation with Mark Organ, founder of Eloqua and Influitive

Mark Organ is a visionary who founded both Eloqua and Influitive and is the author of the best-selling book The Messenger is the Message. In this episode, Mark talks very candidly about the challenges Influitive faced in 2017 that led him to adopt OKRs and the WorkBoard platform – they’d hit a growth wall and the great people in the org didn’t have great clarity on how best to contribute.

Their OKR program was transformational within its first quarter. Mark gives us a candid view on what that’s meant to the company, culture and to him personally

About Mark Organ
Mark Organ is a serial creator of multi billion dollar software categories and companies. He coaches CEOs on how to discover, develop and dominate their categories. He is also creating the largest global community of category creating leaders, the Categorynauts.

Mark is currently the Chairman and was previously founder and CEO of Influitive, the creator of the the advocate marketing and community category. He first revolutionized B2B marketing as the founding CEO of Eloqua (ELOQ), the world leader in marketing automation software, which was recently acquired for $871M.

Mark enjoys sharing his observations, regularly writing and speaking on entrepreneurship, marketing and advocacy. has also helped over a dozen software companies successfully go to market in asymmetrical or disruptive ways as a consultant and entrepreneur.

About Deidre Paknad
Deidre Paknad has founded and led three tech startups, acquired companies and been acquired, and led a high-growth business as an executive at IBM for several years; this affords her a unique perspective on using both speed and scale to drive growth. In her role as CEO at WorkBoard, she works with senior leadership teams at some of the world’s largest companies to clarify, align, and drive strategic priorities with greater speed and agility. She is a frequent speaker on outcome mindset and tapping into ambition.

Deidre has over a dozen patents and has twice been inducted into the Smithsonian Institution for innovation. Goldman Sachs named her one of the 100 most intriguing entrepreneurs of 2019. Deidre hosts The OKR Podcast, which focuses on accelerating outcomes and fostering an outcomes culture.

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