WorkBoard Raises More than $9 Million in Series A Funding to Enable Enterprises to Activate Smarter Strategies Faster

Funding will accelerate sales and marketing and deepen the company’s augmented strategy-intelligence technology

Redwood City, CA, December 13, 2017 —   WorkBoard, Inc., the industry pioneer in active strategy management software, today announced a Series A funding round of $9.3 million from new investors Floodgate and Microsoft Ventures as well as from its existing investors. The funding enables the company to accelerate sales and marketing of WorkBoard’s Active Strategy Management SaaS offering, a breakthrough for enterprises that need to iterate, measure and implement strategy at market speed. This round comes on top of a previous $2.75 million seed round, bringing the company’s total funding to $12.1 million.

“WorkBoard recognized an entirely new problem and need as the traditional enterprise approach to strategy iteration, communication and execution alignment is outpaced by rapid market and technology change,” said Arjun Chopra, partner at Floodgate and WorkBoard board member. “Organizations must be able to operationalize bolder strategic priorities faster or they risk falling behind, yet few have an efficient, effective approach today. WorkBoard has helped customers achieve impressive successes, and we see strong demand for its Active Strategy Management solution. We believe its SaaS offering will drive tremendous value for customers.”

“WorkBoard optimizes strategy management for quicker decision-making and better implementation," said Nagraj Kashyap, corporate vice president, Microsoft Ventures. "It’s a promising solution at a time when enterprises are looking to transform all aspects of their businesses."

Markets Are Evolving Faster than Enterprise Strategy Cycles

Today, the rate of market and technology change far exceeds most enterprises’ ability to iterate new strategic priorities and engage teams on them. As the Amazon juggernaut and digital innovators disrupt markets more quickly every quarter, companies must rapidly and continuously adjust their strategies and engage employees in new business directions. According to a recent survey by the Economist Intelligence Unit, nine out of ten corporate strategy plans fail to meet stated goals, and more than half of companies say they struggle to fix the problem and lose business to competitors as a result.

“It’s a pivotal time for enterprises, as market pace and their own business-planning cadence diverge more every month. While strategy windows are getting shorter, the world is getting more complex,” said Deidre Paknad, CEO and co-founder of WorkBoard. “To gain and sustain advantage, companies must activate short-range strategic priorities, localize them to front-line teams, and measure results objectively to learn and iterate faster than ever before. WorkBoard enables organizations to activate smarter strategies faster and make strategic priorities remarkably transparent and interactive.”

Aligning and Accelerating Business Results

The WorkBoard SaaS solution transforms an antiquated approach to strategy alignment and progression into a dynamic, data-driven practice augmented by analytics and intelligence. WorkBoard helps organizations iterate, measure and achieve their strategy at market speed by enabling them to quickly:

  • Iterate strategic priorities quarterly with a more efficient, data-driven and inclusive process
  • Activate strategies by mapping and tailoring them to teams that need to execute them throughout the organization and by tying in operational data
  • Measure progress on their strategic plans objectively, transparently and automatically
  • Augment strategy and execution with machine-learning insights on risks and execution patterns to achieve better results
  • Replace onerous reporting with continuous visibility and transparency, which help improve business outcomes

About Deidre Paknad
Deidre Paknad is CEO and co-founder of WorkBoard, Inc. She has decades of experience leading large enterprise and emerging startup teams focused on strategic pursuits and is passionate about helping other leaders engage their teams in great achievements. As a seasoned entrepreneur, she has founded and led several companies, created new market categories and established industry reference models. Her previous company, PSS Systems, was acquired by IBM, where she went on to lead a high-growth global business working with CIOs on IT transformation initiatives. She writes regularly on leadership, goal alignment, execution excellence and mentoring. Deidre has twice been recognized by the Smithsonian Institution for innovation and has 16 patents. Follow Deidre at @day_dree

About WorkBoard
WorkBoard, Inc. is a fast-growing provider of Active Strategy Management solutions that enable leaders and teams to iterate and measure their strategic priorities and achieve results faster. The founders, who combined hold 18 patents and two Smithsonian Innovation Awards, created a new solution category when they recognized that market and technology acceleration would require a corresponding acceleration in how companies create, communicate, measure and manage their strategic priorities. WorkBoard counts 8X8, Catalina, Disys, IBM, Samsung, Terarecon and others among its hundreds of customers. For more information, visit

More Information
Follow WorkBoard on @WorkBoardInc.

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